Serums are an important part of your skin care routine, and there's good reason to invest in a high quality formula.

What is a serum? 

“A serum is a targeted treatment that is applied topically to the area to be treated. Typically, a serum is the most potent of the products in a line and is used as a layering formula." Via primebeautyblog.net

“A serum is a product typified by its rapid absorption and ability to penetrate into the deeper layers of the skin, together with its non-greasy finish and intensive formula with a very high concentration of active substances.” via hellomagazine.com

“While facial serums can give you added moisture, the main reason you’d want to use a facial serum is to get added nutrients into deeper layers of your skin that a regular moisturizer is not able to reach” via skincareabout.com

What does a high quality serum feel like?

Good serums should look ‘light’ in texture and be non-clogging. They should go into the skin quickly, dragging the actives with it deep into the skin. They should contain a potent mix of actives for targeted skin repair and be able to penetrate into the skin more deeply than a moisturizer.

What do quality serums do?

A great serum penetrates deeply, quickly and works on specific skin concerns. Serums help treatments work even better. A high quality serum has a high potency of pure active ingredients. Serums do work for oily or combination skin too.